Noor buys FlatRate to build franchise logistics network

Noor Companies has bought New York-based FlatRate and plans to expand the moving company through company-operated locations and a national franchise network, according to Noor’s Oct. 15 announcement. The purchase takes Noor’s staffing and workforce-management expertise into ownership of an established logistics business.

FlatRate will retain its name. Founded in 1991, it brings existing national and international operations and a business built around guaranteed flat-rate pricing.

Noor plans to expand its moving, logistics and warehousing services, with U.S. franchise opportunities giving entrepreneurs and business operators access to FlatRate’s brand and operating model. Noor described its workforce management, technology and experience scaling service businesses as resources for the expansion.

Habib Noor, founder and sole principal of Noor Enterprise, said the growth plan would also draw on Noor’s operational infrastructure and business-development capabilities. He said the company aims to build a broader international logistics platform alongside the company-operated locations and national franchise network.